Civitas Cymru offers a seamless and integrated range of PR implementation services, in association with Working Word PR, under the banner ‘+Ultra’
Media Relations Campaigns:
In collaboration with Working Word PR our facilities include devising and planning media relations, targeting and distribution of press releases, and handling the media response. We can include evaluation of your media relations as an integral part of any campaign. We can supply all these aspects as discreet support for in-house resources, if desired.
Public Relations Campaigns:
It can be highly effective in Wales to use additional or alternative channels to the press and broadcast media – and establish better links with those networks and community or interest groups whose opinions can directly affect you and your organisation’s work. These can often be reached by a coordinated meetings programme or, at public events such as the Royal Welsh Show and the Eisteddfod. We can support this activity by events organisation, exhibition or interpretative displays, publications (including design) or community affairs activity (e.g. sponsored initiatives, newsletters).
Issues and Crisis management PR:
On occasions, unexpected events can put you in the spotlight; you may need to make a strong case in public and win public support (possibly over a contested issue), you might want to re-invigorate the attitudes of staff, customers or clients – these are examples of issues management, where planned programmes of communication (not always in the public media) can assist considerably. Our advice can help you get the right messages across and achieve a higher or more appropriate media profile over time or in a particular location or sector.
Media training and communications skills training:
We can help strengthen your own resources by providing or sourcing media and communications skill staining from experienced practitioners.
Working Word Public Relations
Civitas Cymru collaborator Working Word Public Relations Limited, (Cardiff, formed May 1999) delivers comprehensive and targeted communications programmes for Wales and UK clients across a wide range of sectors.
The Working Word team comprises highly experienced practitioners whose backgrounds encompass journalism, marketing, specialist public relations and internet media. With collective experience of several decades, the team serves the needs of clients from the public, private and not-for-profit sectors and deals regularly on their behalf with media representatives and key opinion formers at local, regional and national level.
The consultancy's core skill is the generation of effective coverage in the print and broadcast media, communicating the key messages of clients, from large to small endeavours.
The team has particular strengths in the delivery of programmes relating to economic development, education and training, strategic management issues, urban development, environmental best practice and manufacturing industry, including hi-tech sectors. Services also include event management, crisis management, strategic media advice, generation of web content and project management.
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