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Two prominent Cardiff communications businesses have forged a new strategic alliance aimed at widening their services to Welsh and UK clients.

Public relations firm, Working Word PR, and public affairs specialists Civitas Cymru, have signed an agreement to work together on major projects and develop new customised packages to meet the specific needs of clients across Britain.

The announcement of the link-up coincided with the fifth anniversary of Working Word, which has been one of the fastest growing PR companies in Wales over recent years, having tripled its turnover since 2001.

The firm, which employs twelve people at offices in Cardiff city centre, delivers communications programmes for public and private sector organisations covering fields such as manufacturing, tourism, retail, civil engineering, professional business services, education and economic development.

Civitas Cymru, established in 2003, is a bi-lingual agency which specialises in helping Welsh and UK organisations to achieve business objectives through effective relations and strategic communication with local, national and UK government, key partners and the public in Wales.

Recent projects include a major public consultation, a media strategy for a new international venture and advice on public affairs for a UK manufacturing organisation looking to work more effectively with government and partners in Wales.

The two firms have formalised the agreement after successful informal collaboration on a number of projects over the past 18 months.

Said Eoghan Mortell, managing director of Working Word: "Both of us are ambitious businesses which want to grow by offering clients a better and more rounded service to support their business plans. Combining our complementary skills, where appropriate, while retaining our respective independence, will help us to achieve that goal.

"Working Word's strengths lie in press, broadcast and web communications, corporate literature and marketing services. Civitas Cymru, on the other hand, has key expertise in strategic communication and public affairs advice within the public and political sphere, which we believe many clients will value, particularly as devolved government becomes more pivotal to the workings of the Welsh economy.

He added: "This isn't a merger of the companies, but we've agreed that by working together strategically we can offer more comprehensive communications solutions to clients."

Civitas Cymru managing director Marc Evans, is a long-established PR and public affairs professional with a background in broadcasting at BBC and HTV Wales. He headed PR operations for the Wales Tourist Board and Health Promotion Wales and worked for an international public affairs agency based in London before setting up Civitas Cymru.

He said: "Businesses are now demanding more effective communications services that address the big picture and deliver long lasting results. Collaboration of this kind ensures we have a wider perspective and can broaden the solutions we offer while, at the same time, maintaining quality."

Picture Caption: Eoghan Mortell of Working Word PR (left) and Marc Evans of Civitas Cymru, whose new alliance is aimed at meeting demand for wider communications solutions.

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